His Excellency SAMHENG Bora, Secretary of State of the Ministry of Commerce and Chairman of the Export Promotion Task Force (EPTF), along with His Excellency NAM Lynal, Under Secretary of State of the Ministry of Commerce, conducted a study visit to AEON Mall and 7-Eleven stores in Tokyo.
(Tokyo, Japan): On Monday, March 17, 2025, as part of a mission to assess the progress of Cambodia’s participation in Expo 2025 Osaka in Japan, His Excellency SAMHENG Bora, Secretary of State of the Ministry of Commerce and Chairman of the Export Promotion Task Force (EPTF), along with His Excellency NAM Lynal, Under Secretary of State of the Ministry of Commerce, conducted a study visit to AEON Mall and 7-Eleven stores in Tokyo. The visit aimed to gain insights into market trends and evaluate the positioning of Cambodian cashew nuts in the Japanese market. During the visit, the delegation visited three key retail locations, including AEON Mall Tokyo and two 7-Eleven branches, one of which is among the city’s highest-selling branches. This visit provided a valuable opportunity to assess market potential, analyze consumer preferences, and explore new avenues for expanding Cambodia’s cashew exports to Japan. His Excellency emphasized that the EPTF is actively collaborating with local producers and exporters to enhance compliance with international standards, strengthen supply chains, and position Cambodian cashew nuts as a premium product in the global market. Japan is one of Cambodia’s targeted export destinations, reflecting our commitment to expanding our presence in high-value markets. By fostering strong trade partnerships and promoting sustainably sourced, high-quality cashew products, Cambodia aims to boost exports, enhance competitiveness, and solidify our reputation on the international stage. Thanks Peace